University of California

The University of California is a vital cultural and economic presence, with more than half of its ten campuses ranked among the top hundred universities in the world. Our visual team was formed under creative director Vanessa Correa, tasked to build an identity to unify the campuses. A strong visual ecosystem is formed through bold graphics, bright color palettes and photography style. The result is a progressive, distinctly ‘Californian’ identity with a strategic brand foundation.