University of California Press

With the release of the bold, confident design of the University of California system, our team was asked to rebrand UC Press. As the press has evolved over time so has their publications, and the organization wanted an identity to reflect this shift. My solution was to evolve their current mark into a legible monogram with a simple logotype. Minimal typography, secondary elements and a restrained color palette bring the academic books and papers to the foreground of the brand experience.