Laxmi is a global skincare brand built for modern women. The founder's passion for organic ingredients and native processes inspired the ‘naturally modern’ brand ethos. All ingredients for Laxmi are sourced and harvested in East Africa along the Nile River. At Ammunition, we helped position Laxmi as a refined brand for discerning customers. Through the brand identity and touchpoints, the design solution is a juxtaposition of tribal and luxury to reference the brand's culture. The materials and finishes help communicate the brand's confidence and commitment to quality.